During the last few years, running a business as an
entrepreneur in Venezuela has become a titanic task, akin to those which
superheroes carry out in those animated series we held dear as children. Historically,
Venezuelan business culture has consisted of two strains. On the one hand, you
find the mercantilists, who aim to secure benefits from the government. These
are groups with vested interests that hope to obtain a particular advantage in
the market through lobbying and political connections. On the other hand, you
find the real entrepreneurs, who come up with an idea, develop it with effort,
and manage to become competitive in the market.
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