In Venezuela, a "cocuyo" is an
insect similar to the firefly. A solitary cocuyo doesn’t give off much light,
but when hundreds or thousands group together, they give off enough light to
illuminate darkness. For this reason, it’s no coincidence that Efecto Cocuyo, a
Venezuelan digital outlet created in January 2015, has set itself the goal of
using objective reporting to shed light on what is happening in a country where
quality journalism has been losing ground. “We were always going to bet on
crowdfunding as a means to more income,” says Luz Mely Reyes, the CEO and
co-founder of Efecto Cocuyo. By the end of 2015, Efecto Cocuyo launched its
first collective fundraising campaign with remarkable success. More…
Thursday, July 20, 2017
When crowdfunding journalism falls short, figure out why: lessons from Venezuela
In Venezuela, a "cocuyo" is an
insect similar to the firefly. A solitary cocuyo doesn’t give off much light,
but when hundreds or thousands group together, they give off enough light to
illuminate darkness. For this reason, it’s no coincidence that Efecto Cocuyo, a
Venezuelan digital outlet created in January 2015, has set itself the goal of
using objective reporting to shed light on what is happening in a country where
quality journalism has been losing ground. “We were always going to bet on
crowdfunding as a means to more income,” says Luz Mely Reyes, the CEO and
co-founder of Efecto Cocuyo. By the end of 2015, Efecto Cocuyo launched its
first collective fundraising campaign with remarkable success. More…
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment