JWT aids Venezuela's goods shortage crisis with Social Market

J. Walter Thompson has worked with Baruta County in the capital city of Caracas to launch #MercadoSocial (#SocialMarket in English), using Twitter and designed to formalize a barter system where people can safely exchange essential goods in a secure zone. The country announced the initiative last month, inviting Venezuelans to tweet about a product they are willing to trade and a product they need with the #MercadoSocial hashtag. The mayor’s office helped match the barter requests and all exchanges took place at secure zones and exchange points throughout the county. More…