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Venezuela issues at the G7 meeting

Thursday, April 6, 2017

JWT aids Venezuela's goods shortage crisis with Social Market

J. Walter Thompson has worked with Baruta County in the capital city of Caracas to launch #MercadoSocial (#SocialMarket in English), using Twitter and designed to formalize a barter system where people can safely exchange essential goods in a secure zone. The country announced the initiative last month, inviting Venezuelans to tweet about a product they are willing to trade and a product they need with the #MercadoSocial hashtag. The mayor’s office helped match the barter requests and all exchanges took place at secure zones and exchange points throughout the county. More…

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