In the Venezuelan port city of Puerto La Cruz, along the Caribbean coast, three young entrepreneurs were eager to start a business in a key space at their city mall that saw heavy foot traffic. They just could not decide on what exactly to sell. "It was a very small and tiny location," recalled the head of the business Ariel Acosta-Rubio, who had partnered with his wife Maria Alejandra Bravo and his brother in law Miguel Bravo. "The entire place was 117 square feet." More...

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